Give empty rooms
a sense of home.
Help buyers understand how a space could work, with furniture and styling that give an unfurnished room a purpose.
New homes & vacant propertiesA new perspective on property
Help them see
themselves
at home.
They see an empty room. You see the potential.
VirtualProp helps you show it.
Beautiful AI virtual staging for estate and letting agents. Turn the photos you have into the possibilities buyers and tenants can picture.
Made for property
people. By property people.
THE SAME ROOM. A DIFFERENT FEELING.01 / VIRTUAL STAGING
Drag to reveal the
potentialSame photograph. Reimagined with AI.
AI-staged illustration, not a record of the property’s current
condition.
One photograph. More possibilities.✓ Up to three styles at once✓ Your agency branding✓ Clear AI disclosure
From overlooked to imagined
Every room has a story.
Help people see it.
The camera captures what’s there. VirtualProp helps you communicate what could be — whether you’re marketing a first home, a rental or a brand-new space.
Give empty rooms
Let the room
do the talking.
Show a more considered version of a lived-in space, so viewers can look past everyday clutter and imagine their own life there.
Lived-in homes & rentalsA fresh look.
A new possibility.
Explore different interiors and show how a room could feel with a different style — without arranging a physical staging.
Restyling & visual inspirationYour photo. Your direction.
From room photo
to “I could live here.”
Start with your room.
Upload a JPG, PNG or WebP. Choose the room type, from bedrooms and living rooms to studies and home offices.
Make it your kind of beautiful.
Choose up to three styles. Add scene direction, or choose to preserve existing walls and floors when you want a lighter touch.
Put your name to it.
Review the results, refine a detail in MyStudio and add your agency logo. Keep the AI disclosure visible when you share.
Find the feeling
Nordic · Coastal · Contemporary · Luxury · Modern · Art Deco · and more
AI-staged example
Imagination, with integrity
Show the potential.
Keep the trust.
Great property marketing should inspire confidence. Use virtual staging to help people imagine a space, with a clear distinction between the original photograph and the AI-staged possibility.
- Keep the original photograph alongside your staged version.
- Use the studio’s AI disclosure banner.
- Check every result against the property before publishing.
Virtual staging is a visual aid. Always check dimensions, layout, permanent features and condition; AI imagery can differ from the real space.
Who is VirtualProp for?
VirtualProp is a trade tool for estate and letting agents who want to show the potential of a property through AI-staged photographs. Book a demo with ModelProp to discuss your agency’s requirements and access.
Can I keep the existing walls and floors?
The studio includes a Preserve Walls & Floors option to guide the AI to retain existing finishes while staging furniture and décor. Always review the generated result against the original photo before using it.
Can I choose styles and make adjustments?
Yes. Choose up to three styles per generation, add scene direction, and use MyStudio to request a specific change to a result. Review the image after each edit.
Can I add my agency’s logo?
Yes. Upload a square PNG or JPG logo in the studio to add your agency branding to staged images.
How much does VirtualProp cost?
Talk to ModelProp about your agency, expected image volumes and how you want to use VirtualProp. We’ll explain the current options and costs before you get started.
Should I tell viewers the image is AI staged?
Yes. Keep AI staging clearly disclosed and retain access to the original photograph. The studio has an AI disclosure banner; review all images so your marketing accurately represents the property.
A little imagination. A whole new feeling.
Your next listing.
Seen in a new light.
Let’s show you what VirtualProp could do for your agency.
Book your VirtualProp demo Or say hello at hi@modelprop.aiBetter together
One family. More possibilities.
VirtualProp is part of ModelProp’s family of AI products for property people.